PwC: Values Survey Interactive Campaign


Client: PwC

Project: Values Survey

Creative Director: James Buran

Director: Alex Coppedge

Producers: Katie Lutz, Keller Grayson


An interactive video that allowed staffers to get a new look at the unprecedented future of PwC's values. Navigable into small sound bites going over topics of past, present, and future thoughts this project reached new heights with partner Rapt Media. We saw an astounding retention and viewership rate reaching 100% of the nearly quarter million staff worldwide with viewership on average at over 15 minutes. Never before had PwC seen such a success rate for an internal campaign.