PwC: Values Survey Interactive Campaign
Project: Values Survey
Creative Director: James Buran
Director: Alex Coppedge
Producers: Katie Lutz, Keller Grayson
An interactive video that allowed staffers to get a new look at the unprecedented future of PwC's values. Navigable into small sound bites going over topics of past, present, and future thoughts this project reached new heights with partner Rapt Media. We saw an astounding retention and viewership rate reaching 100% of the nearly quarter million staff worldwide with viewership on average at over 15 minutes. Never before had PwC seen such a success rate for an internal campaign.