TMT Premier C-Suite Experience

Creative Direction, Experiential Design, Projection Mapping, Event Storytelling

Led creative strategy and execution for PwC’s TMT (Technology, Media, Telecommunications) premier experience, an exclusive event for top-tier C-suite executives in Manhattan. Tasked with elevating the intimate Michelin-rated dinner into a memorable, brand-defining experience, I developed a concept that blended immersive technology with human-centered storytelling.

Designed and directed a projection-mapped experience across the communal table for 20 guests, transforming it into a dynamic centerpiece that served as menu, entertainment, and conversation catalyst. The content was tailored to complement the dining experience, subtly promoting engagement and discussion among executives without overshadowing the event’s sophistication.

Oversaw concept development, visual design, projection mapping execution, and collaboration with venue partners and production teams, ensuring seamless integration with the event’s spatial and experiential constraints. The activation generated organic social media content from attendees, including posts by celebrity chef Eric Ripert, amplifying PwC’s brand presence and showcasing creativity in a highly visible, influential setting.

This project highlights the intersection of experiential innovation, creative leadership, and brand storytelling — delivering a unique, immersive experience that strengthened client relationships and elevated PwC’s presence in the TMT space.