Semiconductor Report Campaign — PwC

Creative Direction, Art Direction, Integrated Production

Led creative strategy and execution for PwC’s campaign rollout of its Semiconductor Report, highlighting the critical global challenges of copper scarcity and water use in mining over the next decade. I translated complex research into an accessible, compelling narrative using concise visuals, sound bites, and a dynamic on-camera presentation by a hired talent in front of a live ICVFX LED wall, integrating live-projected imagery into the video production.

Oversaw concept development, art direction, production, and delivery across digital and video channels, ensuring the work communicated technical insights while maintaining brand consistency. The campaign achieved one of the highest engagement rates for PwC’s global YouTube channel and increased traffic and downloads among the targeted VIP audience, demonstrating strategic alignment between creative execution and business objectives.