Emerging Tech - PwC.com Web Content

Creative Direction, Art Direction, Integrated Design

Led creative direction for the hero image and visual identity of PwC’s Emerging Technologies webpage, part of a broader integrated campaign spanning multiple landing pages and thought leadership content. The initiative was designed to position PwC as a technology leader, demonstrating how the firm helps organizations integrate emerging technologies across industries.

I developed the visual concept and art direction, taking a tech-forward approach with a darker palette and deep, cool tones that contrasted with warmer accents to create visual impact. This design language was carried across multiple web pages, reports, and headlines, ensuring consistency while allowing each asset to stand out within the integrated campaign.

Oversaw collaboration with content, UX, and digital teams to align the visual narrative with the overall emerging technologies messaging, translating complex technology topics into accessible, visually compelling stories. This work reinforced PwC’s brand positioning as an innovative partner for clients navigating the tech landscape.