CEO Survey Report Campaign

Creative Direction, Narrative Development, Art Direction, Multi-Channel Production

Led creative strategy and execution for the launch of PwC’s annual CEO Survey report, coinciding with Davos, transforming a traditional report rollout into a striking, high-impact visual campaign. The goal was to present the survey findings in a compelling, memorable way that resonated with executives and broader audiences alike.

Developed the concept, narrative, and visual design. The idea centered on the CEO surveying the world — with reflections of global concerns and key survey insights mirrored across the CEO’s face, creating a visual representation of the high-stakes issues captured in the report. Oversaw art direction, motion graphics, and production to bring the concept to life across multiple channels.

The campaign included social media, digital out-of-home activations, and airport placements in key Davos markets, generating high engagement and visibility. The project demonstrated the power of creative storytelling to elevate thought leadership content, enhancing brand perception and audience engagement.