Health Consulting Campaign — PwC

Creative Direction, Art Direction, Narrative Development, Virtual Production

Led creative strategy and hands-on execution for a high-impact consulting pitch to a top tech client, combining their technology platform with a healthcare brand. Collaborating closely with the consulting lead, I developed the narrative, visual concept, and production design, translating complex ideas into a compelling story through video.

Oversaw end-to-end production, including set design, ICVFX LED volume implementation, Unreal Engine pipelines, MoSys integration, practical and virtual set blending, visual effects supervision, and on-camera direction. The result was a fully realized virtual apartment set at PwC HQ, seamlessly combining practical and virtual elements to achieve a cinematic production value historically unprecedented for the project’s budget.

Delivered the project entirely in-house for approximately $45K — a fraction of outside agency quotes that hovered near $500K — demonstrating operational ingenuity, cost efficiency, and creative leadership. The work not only impressed internal stakeholders but also positioned PwC as a technically innovative and strategically savvy partner, reinforcing the firm’s ability to deliver high-value, cutting-edge solutions for clients.