4i Ready — Fourth Industrial Revolution Awareness Campaign

Creative Direction, Narrative Development, Art & Set Design, VFX

Led creative strategy and hands-on execution for PwC’s “4i Ready” awareness campaign, designed to position the firm as a trusted partner for navigating the Fourth Industrial Revolution. The client sought a concept to demonstrate PwC’s readiness for emerging industry transformations — I framed it by showing that PwC had successfully supported clients through previous revolutions, emphasizing continuity, foresight, and business acumen.

Developed the narrative, wrote the script, and directed the visual storytelling. Conceptually, we juxtaposed historical imagery of Mr. Price in an 1800s office with him wearing a 3D VFX-rendered headset, symbolizing PwC’s readiness for the future. I rendered the visuals, designed the set, and transformed our technological stage into a fully immersive 1800s office, blending practical and virtual elements to bring the story to life.

Oversaw full production, integrating design, VFX, and physical set construction to create a visually compelling, memorable experience for both internal and external audiences. The campaign communicated PwC’s ability to anticipate change, blend historical perspective with forward-looking insight, and deliver impactful, human-centered storytelling.