49ers Partnership Launch Campaign

Creative direction, art direction, director, producer, story

Led creative strategy and execution for PwC’s reveal of its partnership with the San Francisco 49ers, designed to reinforce PwC’s positioning as a tech-forward advisor. Partnered closely with brand sponsorship and communications teams to craft a concise, compelling narrative centered on an interview between the two companies’ technology leaders, connecting PwC’s expertise to one of the most innovative sports franchises.

Oversaw concept development, art direction, production, and multi-channel rollout, including video assets for PwC and 49ers Instagram, LinkedIn, and digital channels. Integrated the campaign into a broader PR and communications push, resulting in coverage from national and local media, including recognition from the Sports Business Journal as the topical sport-related story in the industry.

This campaign strengthened PwC’s tech brand perception, created organic audience engagement, and demonstrated the ability to deliver high-impact, timely creative across multiple platforms while managing cross-functional teams.